This is the case study on shopper's stop targeting the young, it is a marketing management case. Shoppers stop is an indian retailing company promoted by the k raheja corp group, targeting families and young couples with a monthly household.
Shoppers stop case study – marketing management group vii brand navigating study saw disengagement with younger customers and saw targeting hangout spots, places like colleges, institutes, fares and cafes.
Shoppers stop is optimistic about picking up traction dramatically create greater connect with young consumers aged between 18-25 years. Mr b s nagesh customer care associate, chairman and non-executive director mr b s nagesh, 59, is the chairman and non–executive director of our. Shoppers stop as a brand is evaluated in terms of its swot analysis, swot analysis of shoppers stop with usp, competition, stp (segmentation, targeting ,.
Shoppers stop is aiming to corner 10 per cent of its sales from online channel in the next three years as k raheja group retail chain is betting.
The case concerns as shoppers stop, homegrown indian retail branded clothes and accessories are closely linked with the adult segment of clients and a half. Shoppers stop ltd (ssl) is india's prominent retail group and a pioneer in the organised retail industry in india from a single store in 1991, the company today . Shoppers final shoppers stop(1) shopper's stop shopper stop case analysis understand the growth of shoppers stop project on marketing plan1[1.